Gil Effron, Senior Coach - New York Office

Gil began his marketing and advertising career in 1970 after completing a Bachelors degree from the University of Cincinnati, a Masters from Michigan State University, and a year toward his doctorate at Ohio State University.

Trained as a broadcaster, he became enamored with marketing, direct mail, and lead generation in the mid 80s and currently spends the majority of his time developing and implementing lead-generating campaigns to qualify and engage prospects, thus streamlining the relationship-building aspects of the sales cycle.

Gil is an avid direct marketing writer. He currently writes and distributes two nationally syndicated newsletters to the direct mail industry and recently completed the second edition of his book Direct Mail Success. His articles on direct marketing and direct mail have appeared in numerous city business publications and trade association publications.