Coaching  Staff

12-Point Checklist For Selecting The Best
Business Or Executive Coach For You

By John R. Daley


A coach’s role is to provide support… to enhance the skills,
resources, and creativity that you already have.

Professional coaches are trained to listen, to observe, and to customize
their approach to meet your needs. Unlike ordinary consultants that tell
you what they think, coaches elicit solutions from their clients.

A skilled coach also knows when to jump in and provides direction
when you get off track –– to “extract” the answers from inside you.
At other times that coach provides constant, consistent “swift kicks in
the behind.”

Fast Company magazine reports that up to 40% of Fortune 500
companies hire coaches to improve their businesses. They say, “There
is a proven, significant return on investment.”

Types of Coaches

Life Coaches focus on inspiring life-transforming experiences. These
include creating personal joy and freedom, developing a better sense of
self, building stronger romantic relationships, or learning to let go of
old fears and doubts.

Business Coaches focus on the issues of running a business. It ranges
from individual and executive team coaching to coaching owners of
small- to medium-sized businesses.

Executive Coaches build highly collaborative, individualized
relationships. The aim is to bring sustained behavioral change to an
individual and the company while helping to transform the quality of
the executive’s life.

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According to the
research, one of the most
interesting qualities of
these motivated
individuals is their ability
to recognize potential
sources of support in
other people, to look
beyond the walls of their
homes to find relatives,
friends, teachers, or
other role models who
can provide help. This
very important finding
illustrates the benefits of
forming mentor
relationships to
encourage achievement.

Denis Waitley

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“If someday they say of
me that in my work I
have contributed
something to the welfare
and happiness of my
fellow man, I shall be
satisfied.”

– George Westinghouse,
inventor, manufacturer
691 Trade Center Blvd, Chesterfield, MO    63005
636-527-7627 • Fax 636-489-4733 • www.DaleyGroup.org

© 2006 Daley Group, LLC
Daley Group, LLC